From the methods listed below, the best method for building brand awareness is:

A) consumer promotions
B) advertising
C) trade promotions
D) personal selling

B

Business

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JPR Company is financed 75 percent by equity and 25 percent by debt. If the firm expects to earn

$30 million in net income next year and retain 40% of it, how large can the capital budget be before common stock must be sold? A) $16.0 million B) $15.5 million C) $12.0 million D) $7.5 million

Business

The rarity of strategic alliances depends solely on the number of competing firms that have already implemented an alliance

Indicate whether the statement is true or false

Business