Why do so many products fail to make it past the introduction stage of the product life cycle?
What will be an ideal response?
For a new product to be successful, consumers must first know about it. Then they must believe it is something they want or need. The intense promotional costs of this stage, as well as the firm's need to recoup its investment in developing the product, put a lot of pressure on the firm to quickly establish and then increase sales. If marketers cannot successfully do this, then the new product is unlikely to leave the introduction stage.
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The objective function of the "Diet" problem is usually to maximize the food ingredient combination to satisfy a stated nutritional requirement
Indicate whether the statement is true or false
With the death in 1992 of Sam Walton, the founder of Walmart, the Walton Family influence:
A) today is nonexistent. B) is minimal despite having a family member on the board of directors. C) remains strong with family control of just under 50% ownership. D) None of the above.