To qualify for inclusion in the standard local market television sweep report, a cable network must
a. Achieve a 10 percent share of audience
b. Be viewed by 20 percent of households weekly
c. Appear on all cable lineups within the DMA
d. Be a national service reaching 30 percent or more of cable households
e. Have a standard error of less than plus or minus 4.5 percent
b
Communication & Mass Media
You might also like to view...
Suggestions for achieving __________ in speaking style include being economical, using specific terms and numbers, and using short, familiar terms.
A. vividness B. clarity C. appropriateness D. forcefulness
Communication & Mass Media
According to your textbook, the five major factors to consider in situational audience analysis are:
What will be an ideal response?
Communication & Mass Media