Which of the following is a nonmarket strategy implementation activity?
a) account-based marketing
b) product pricing
c) brand management
d) lobbying
D
Business
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Which board of directors committee is responsible for monitoring the internal operations of the firm?
a. corporate compliance b. corporate governance c. auditing d. evaluating
Business
The term consideration refers to
a. the protection of a symbol used as an identifying mark by a business. b. something of value received or promised in a contract. c. the mutually agreed-upon settlement resulting from mediation. d. the legally binding decision of an arbitrator.
Business