Which of the following do we NOT learn from the Motrin "We feel your pain" campaign incident?
A) mommy bloggers are considered one of the most clearly identifiable voices on the web
B) negative comments travel fast
C) bloggers can start a boycott
D) know the intricacies of the relationships you include in your campaign
E) advertisements of all kinds can be removed quickly to end a boycott
Answer: E
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Jarrod is giving a speech on alternative forms of transportation. In his preview, he should
A. describe the thorough research he did into the topic. B. explain how the topic relates to his college major. C. persuade the audience that alternative transportation is better. D. list the three types of transportation he will discuss.
The first step in evaluating information group members have gathered is to
A. determine the credibility of all sources. B. determine what the speaker or writer meant. C. distinguish facts from opinions and inferences. D. identify and clarify ambiguous terms. E. assess the relevance and importance of the information.