A plan that keeps the business running after a disaster occurs best defines
A) security audit specifications.
B) business continuity plan.
C) vulnerability assessment plan.
D) project initiation plan.
B
Business
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In the mind of the consumer, a strong corporate image is linked to:
A) perceptions of economic conditions B) ratings by financial advisors C) reduction of search time in purchase decisions D) finding substitute goods when making purchases
Business
What are the two basic types of studies that are categorized as descriptive research?
A) focus groups and case analysis B) longitudinal studies and case analysis C) longitudinal studies and cross-sectional studies D) focus groups and cross-sectional studies E) population research and cross-sectional research
Business