In__________, consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives
Fill in the blanks with correct word.
ANSWER: limited decision making
Limited decision making is associated with lower levels of involvement because consumers expend only moderate effort in searching for information or in considering various alternatives.
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For products and services where there is relatively little information processing, consumers may move from the cognitive stage directly to the behavioral stage and then form attitudes after product usage
Indicate whether the statement is true or false
In the pre-purchase evaluation process, consumers take cues from external sources about ways to
A) find sales and other price promotions. B) log into corporate blogs. C) return products they are dissatisfied about. D) value or rank different alternatives. E) change their demographic group.