Who is an executor of a probate?
A) a person appointed by the government to conduct the probate
B) a person designated in the will to conduct the probate
C) a person who is beneficiary of the probate
D) an person who is usually appointed to help administer the estate and to complete the probate
B
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Which of the following statements best describes the legal standards concerning advertising communication to consumers?
A. Although some exaggeration is tolerated, deceptive claims or claims that cannot be substantiated are likely to result in legal action. B. Companies have the first amendment right to make claims about their products because consumers are expected to have common sense to distinguish between truth and fantasy C. There is no tolerance for any type of exaggeration D. Companies can make false claims about products without fear of leal action because government regulators rearely take action against companies in this sutation.
Your new employer has asked you, as a new marketing graduate, to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts. You have been asked to identify a(n) ________
A) target market B) market segment C) market D) market strategy E) undefined niche