Which of the following situations is best suited for the use of public relations as a promotional
tool?
A) situations requiring an improvement in a company's perceived reputation
B) situations involving high involvement products and services
C) situations in which some level of interactivity is desired by customers
D) situations requiring a short-term boost in sales
A
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In which of the following auctions does the auctioneer first announce a high price for a product and then slowly decreases the price until a bidder accepts?
A) a Dutch auction with one buyer and many sellers B) an English auction with one seller and many buyers C) an ascending bid auction D) a sealed-bid auction E) a Dutch auction with one seller and many buyers
Because the market value of homes may decline, lenders do not like to lend the full amount of the equity when extending a home equity loan
Indicate whether the statement is true or false.