Many people misunderstand the term "persuasion," believing that it only applies to __________.
A. reversing an audience's beliefs or behaviors
B. moving the audience from attitude to action
C. inducing a specific action
D. motivating listeners to pursue a higher level of needs
Answer: A
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In the United States, what is perhaps the single most important rule for polite and appropriate listening during public speaking?
a. Maintain eye contact. b. Take notes. c. Focus on nonverbals. d. Agree with the message.
Answer the following statement(s) true (T) or false (F)
1. The American public is well informed about the scientific community’s consensus on issues related to policy. 2. There is empirical evidence for a reciprocal relationship between negative political advertising and negative campaign news coverage. 3. News media use the horse race frame a lot in campaign coverage because “it sells.” 4. Negativity and incivility are examples of information bias in news. 5. Structural media biases are far more common than political media biases.