A retailer that wants to target prospective grooms between the ages of 21 and 40 who are within six months of their marriage is using ________ segmentation to define its target market
A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) ethnicity
D
Business
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Describe the various categories of industrial products with examples
What will be an ideal response?
Business
The Lei Fund had a risk-adjusted rate of return (RAROR) last year of -3.0%. This means
A) the fund underperformed the overall market. B) the fund outperformed the overall market. C) the overall market performed poorly. D) the fund had a negative beta.
Business