A retailer that wants to target prospective grooms between the ages of 21 and 40 who are within six months of their marriage is using ________ segmentation to define its target market

A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) ethnicity

D

Business

You might also like to view...

Describe the various categories of industrial products with examples

What will be an ideal response?

Business

The Lei Fund had a risk-adjusted rate of return (RAROR) last year of -3.0%. This means

A) the fund underperformed the overall market. B) the fund outperformed the overall market. C) the overall market performed poorly. D) the fund had a negative beta.

Business