Which of the following statements describes a major advantage of having a clearly defined mission?

A. A clearly defined mission prevents interdepartmental conflict
B. A clearly defined mission helps management evaluate available market opportunities and avoid those that are inconsistent
C. Market planning and implementation can be done easily with a clearly defined mission
D. A clearly defined mission eliminates the need for specific functional objectives
E. A clearly defined mission defines the company's competitive advantage in terms of product and/or service

Ans: B. A clearly defined mission helps management evaluate available market opportunities and avoid those that are inconsistent