Outside marketing research companies hired to supply marketing research data are called external suppliers
Indicate whether the statement is true or false
TRUE
Business
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________ deals with the comparability of responses to particular (sets of) items
A) Measurement equivalence B) Item equivalence C) Functional equivalence D) Category equivalence
Business
Systems that do not meet company need is an example of a(n) ________ threat
A) natural and political disasters B) software errors and equipment malfunctions C) unintentional acts D) intentional acts (computer crimes)
Business