Pure awareness research that uses ________ recall gives the respondents a list from which to choose brands

Outbound direct response telemarketing is most successful when it is tied into a database and either customers or prospects are contacted

Indicate whether the statement is true or false

A camera retailer estimates that it can sell 1,000 rolls of film each year. Each roll costs the retailer $1.50; holding costs equal 25 percent of unit costs; and order costs are $15 per order. The economic order quantity is _____ rolls

a. 173 b. 283 c. 375 d. 500