Demonstrate why a public relations and communications specialist is the best choice to manage the corporate social responsibility process, particularly for large, publicly traded corporations.

What will be an ideal response?

Corporate social responsibility (CSR) has the potential to touch all aspects of a company’s operations. CSR brings together internal and external stakeholder relations, media relations, event planning and issue management. A public relations professional is trained in exactly that--relations--and works to ensure the right message gets out to the right audience at the right time, both internally and externally. A well-communicated and executed CSR strategy directly impacts how activities are perceived, and when done right can have a tremendously positive impact on corporate reputation, recruiting new employees and shareholder value.
For the large, publicly traded corporation, this positive impact extends further to include increasing profits, strengthening employee retention and attracting new investors, all goals that directly impact the health and longevity of a large corporation.
However, poorly communicated and executed CSR can have an equally negative impact on all the areas mentioned above. To ensure CSR engagement is truly a benefit inside and outside a corporation, the ideal candidate to manage the process is a public relations and communications specialist.