When a researcher only examines the frequency of codes found in a particular text, she is using what type of measure in her quantitative textual analysis?
a. ratio
b. interval
c. ordinal
d. nominal
Answer d
Communication & Mass Media
You might also like to view...
It is less important to identify sources when paraphrasing testimony
Indicate whether the statement is true or false
Communication & Mass Media
While Colton and his girlfriend were grocery shopping, they ran into a friendly woman who asked several questions about Colton's parents. Later, Colton indicated to his girlfriend that he knew her from his childhood neighborhood. Colton is clarifying this relationship in terms of __________.
A. the time spent B. its importance C. the participants' roles D. its language use
Communication & Mass Media