What refers to brands where at least 20 percent of the product is sold outside the home country?
a. master brand
b. equity brand name
c. ethnocentric trademark
d. global brand
Ans: d. global brand
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Electro Locomotors (EL) Inc engages in the manufacture, distribution, and marketing of custom vehicles in Brazil. Bono, a hybrid car brand that the company produces, is a market leader in the hybrid vehicles segment
With the increased global focus on nature-friendly vehicles and governmental subsidies for companies that manufacture hybrid vehicles, competition has increased for flex-fuel cars like Bono. The heads of the R&D team at EL are in a creative session to generate ideas for improvements to Bono. They consider each part of the car and discuss the possibilities of improvements in each of them. Identify the creativity technique used here. A) attribute listing B) forced relationship analysis C) morphological analysis D) reverse assumption analysis E) mind mapping
A competitive matrix is used to compare one business with
A) its direct competitors B) its indirect competitors C) the market indicators D) the mass market