As Jenell listened to her classmate's speech explaining the differences between collision insurance and comprehensive insurance, it reminded her that she needed to pay her insurance bill before the end of the day. Then, rather than listening to the speaker, she started thinking about all the other things she had to do that day. According to your textbook, the primary cause of Jenell's poor listening is
A. focusing on the speaker's topic.
B. not concentrating.
C. personalizing the topic.
D. listening too hard.
E. being distracted by external interference.
Answer: B
Communication & Mass Media
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Mass media effects refer to the influence that media have on
a. profitability. b. other forms of media. c. globalization d. people’s everyday lives.
Communication & Mass Media
Answer the following statement(s) true (T) or false (F)
When the audience fends off the persuader's message to protect existing beliefs, attitudes, and values, they are responding defensively.
Communication & Mass Media