During the winter time, an appraiser finds that the inside of an exterior wall of a building is about the same temperature as the other interior walls. The appraiser would come to the conclusion that:
A: The furnace is doing a good job;
B: The wall insulation is adequate;
C: Heat is leaking into outside walls;
D: The heating duct system is faulty.
Answer: B: The wall insulation is adequate;
Business
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A firm uses a core offensive strategic market plan of investing to improve competitive position. The strategic objective of the firm is to improve margins. Which of the following strategies is the firm most likely to use?
A) reduce market focus B) harvest for cash flow C) enter unrelated new markets D) divest for cash flow E) improve marketing productivity
Business
A typical marketing planning horizon is:
A) one month. B) six months. C) one year. D) five years.
Business