Message encoding is
a. the process of formulating messages.
b. choosing content and symbols to convey meaning.
c. both a and b.
d. neither a nor b.
Answer: C
Communication & Mass Media
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The early business model for Internet portals with access limited mostly to proprietary content was called
A) limited-access portal. B) shielded content. C) walled gardens. D) firewall protected.
Communication & Mass Media
Whenever there is one subpoint, there must be at least one more. This is known as the rule of
A. subordination. B. signposts. C. transition. D. division.
Communication & Mass Media