What motivations do companies have to act responsibly? How can codes of conduct help firms to act ethically?

What will be an ideal response?

a. Unethical and irresponsible behavior could result in legal sanctions, especially in the areas of bribery and product safety.
b. Unethical and irresponsible behavior could also result in consumer boycotts.
c. Unethical behavior can affect employee morale. Good behavior can positively influence both the workers in the developing countries as well as those in corporate headquarters back home who are proud of their company's behavior.
d. Companies never know when bad publicity is going to cost them sales.
A major component of most companies' strategies for ethical and socially responsible behavior is a code of conduct. External codes of conduct are useful only insofar as they give companies some general guidance on how to operate. The practical challenge for the company is familiarizing itself with the codes of many different organizations and using them to fashion its own internal code of conduct. A code of conduct that is clearly communicated to all employees, suppliers, and subcontractors should provide global policies that help guide decisions.