Which of the following is a common reason why wholesalers change the trade discount to raise and lower the prices they charge retailers?
A) to remain competitive with other wholesalers
B) to save the cost of reprinting their catalog when list prices change
C) to offer a single discount equivalent
D) none of the above
B
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Demographic segmentation techniques segment the population using personal attributes such
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Johanna Taylor, a creative developer at Leo Technologies Inc, is developing a website for the company. To address the usability needs of website visitors, she ensures that visitors would be able to easily locate what they need on the website
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