Which of the following statements about brand mantras is TRUE?
A) They guide only major decisions; they have no influence on mundane decisions.
B) Their influence does not extend beyond tactical concerns.
C) They must economically communicate what the brand is and avoid communicating what it is not.
D) They can provide guidance about what ad campaigns to run and where and how to sell the brand.
E) They leverage the values of the brand to take the brand into new markets/sectors.
D
You might also like to view...
Colin was a professional classical guitarist until a motorcycle accident left him disabled
After long months of therapy, he hired an experienced luthier and started a small shop to make and sell Spanish guitars. The guitars sell for $900, and the fixed monthly operating costs are as follows: Rent and utilities $700 Wages and benefits to luthier 2,000 Other expenses 475 Colin's accountant told him about contribution margin ratios, and Colin understood clearly that for every dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit. What is the amount of revenue Colin should earn each month to break even? (Round your answer to the nearest dollar.) A) $7,938 B) $5,292 C) $4,500 D) $4,125
When you observe an employee begin to snap at another employee and make sarcastic remarks in response to the other employee's suggestions, this is most likely a routine daily event requiring you to monitor the situation but not to intervene
Indicate whether the statement is true or false.