The process of decision making involves several steps that can be divided into distinct categories. The formulation phase involves ________
A) generating alternatives
B) diagnosing the factors affecting the problem or opportunity
C) selecting the preferred solution
D) implementing the decided course of action
Answer: B
Business
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Selena, a new sales rep is getting numerous requests from customers for price adjustments and product modification. She does not know how to handle these requests. Selena did not get sufficient training in the area of
A. Market/industry orientation B. Company orientation C. Territory management D. Product knowledge E. All of the above
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The number one way companies measure the impact of online advertising is:
A) clickthroughs B) sales C) lead generations D) response rates
Business