Unlike the more optimistic, team-oriented Gen Xers, Gen Yers are more pragmatic and individualistic

Indicate whether the statement is true or false

FALSE

Business

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Which of the following companies is centralized in its market management strategies?

A) ethnocentric B) polycentric C) regiocentric D) geocentric

Business

A marketer that uses e-mail to advertise to potential customers is called a

A) market maker. B) transaction broker. C) content disseminator. D) viral marketer.

Business