Motive is the inner drive that stimulates behavior

A cosmetics company is launching a new range of perfumes and hires a popular film actress to endorse its product. The company decides to unveil the actress as the company's brand ambassador during an event where she will endorse the perfumes

What kind of event is the company arranging? a) Promotional b) Banquet c) Reception d) Convention

Because signs are fallible all of the following guidelines must be used except: a. make sure a sign is not just an isolated instance

b. think about whether an alternative explanation is more credible. c. if you can find instances in which a sign does not indicate a particular event, you do not have a solid argument. d. use emotional appeal when relying on a sign.