From the S-E-M-D-R communication process, public relations practitioners should realize the critical role encoding and decoding have in their efforts to communicate a message to a public

The evaluation of field workers should be based on which of the following criteria?

A) cost and time B) response rates C) quality of the data D) all of the above

John Deere, Inc. introduced a lower-priced line of lawn-tractors called Senber while still selling its more expensive tractors under the John Deere, Inc. brand. This is an example of ________

A) a filling-out strategy B) a downward line stretch C) an upward line stretch D) a two-way stretch E) a contraction strategy