The idea that many people would be happier working as the highest-paid employee at a small company than they would be as the lowest-paid employee at a huge corporation is an example of the way _____ can influence identities

a. thegeneralizedother
b. socialcomparisons
c. self-fulfillingprophecies
d. significantexperiences

Answer: b

Communication & Mass Media

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Increasing the intensity of a fear appeal decreases its effectiveness

Indicate whether the statement is true or false

Communication & Mass Media

Rapid industrialization fueled the development of mass society theory and the rise of totalitarian political systems occasioned the development of propaganda theories. These are two examples of

a) the product of pragmatist thinking. b) how social upheaval relates to theories about the role of media. c) postmodern theory development. d) mediated theory development.

Communication & Mass Media