Which of the following helps the reader locate information in the research report?
A) letter of transmittal
B) executive summary
C) table of contents
D) introduction
E) auto search function tab
C
Business
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Which of the following BEST describes an advertising campaign?
a. It extends for a defined period of time. b. It rarely has a specific budget. c. It starts with determining which media will be used. d. It may contain a wide variety of themes and slogans.
Business
In the posttest-only control group design, the treatment effect (TE) is obtained by ________
A) TE= O1 - O2 B) TE= (O1 - O2 ) - (O3 - O4 ) C) TE= (O2 - O1 ) - (O4 - O3 ) D) TE= O1
Business