Your forecast shows $500,000 annually in sales for each of the next three years. If your second and third year predictions have failed to incorporate 5 percent expected annual inflation, how far off in total dollars is your three-year forecast?

McDonald's global marketing chief, staged a competition that included agencies from all over the world. "i'm lovin' it" tagline was devised by a(n) ________ agency

A) Egyptian B) American C) Turkish D) Chinese E) German

The positioning statement for a business includes its name/brand, its competitive industry/category, its ________, and its audience/target market

A) Benefits or points of difference B) Features and points of difference C) Features and points of similarity D) Benefits and similarities E) Features and benefits