________ is the integration of business operations and organizational values.
A. Corporate social responsibility
B. Public relations
C. Community-based PR
D. Doing well by doing good
Answer: A
Communication & Mass Media
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Credibility refers to the trust an audience has in the reliability of the speaker’s words and information
Indicate whether the statement is true or false.
Communication & Mass Media
It is best to view communication as a(n) __________ process.
a. encoded
b. physiological
c. transactional
d. value-based
Communication & Mass Media