Ms. diMatteo has decided to use a computerized order taking and fulfillment system in the new location demonstrating her ability to give attention to which of the following strategies?

From a consumer's perspective, a strong corporate image provides each of the following functions, except:

A) provides assurance regarding purchase decisions in unfamiliar settings B) provides purchase alternatives C) reduces search time D) provides social acceptance of purchases

________ are the most important qualitative research procedures

A) Focus groups B) Depth interviews C) Projective techniques D) Association techniques