Identify three areas of marketing that are of particular interest to legislators, and explain why these areas are of particular interest
What will be an ideal response?
Answers will vary. False advertising and deceptive pricing practices are of particular concern because these practices violate the basic consumer right to be informed. Tobacco advertising is of concern because it may also violate a consumer's right to safety, as tobacco is a product linked to several health problems. Children's advertising is of concern because these consumers may be too young to make educated, informed choices about products. Product safety is of concern as it is related to a consumer's right to safety and to a healthy environment. Nutritional labeling is a concern because it is related to a consumer's right to be informed about a product. Fairness in lending practices are of a concern to legislators, as they must ensure that discrimination does not occur. Finally, consumer privacy is an important issue for legislators to consider as more personal information is shared among marketers.
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Consumers now receive sales offers through direct-mail letters and catalogs, television, cell phones, and the Internet. The nonstore-based retailers are taking business away from store-based retailers
Indicate whether the statement is true or false
________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment
A) Data warehousing B) Competitive marketing intelligence C) SWOT analysis D) Ethnographic research E) Customer relationship management