Scales are constructed to measure uses and gratifications

Fill in the blank(s) with the appropriate word(s).

Closed-ended Likert-type

Communication & Mass Media

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________ refers to the rhetorical use of emotions to affect audience decision making

a. ethos b. persona c. pathos d. logos

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Communication & Mass Media

How does an electronic database differ from a search engine?

What will be an ideal response?

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Communication & Mass Media