Brand mantras must communicate both what a brand is and what it is not

Roger, a sales rep for an office furniture company is not sure whether he should be spending time showing customers how to assemble the furniture. Roger is experiencing __________ concern.

A. Role expectancy B. Role ambiguity C. Role conflict D. Role inaccuracy E. Role rotation

Which of the following is the least aggressive tactic used by advocacy groups?

Public communications Media advocacy Distributive bargaining Class action lawsuits