Which stage of the product life cycle would feature very high promotional expenditures in an attempt to create customer awareness?

Which of the following is part of a bait-and-switch tactic?

A) A company advertises a product that it does not plan to sell. B) An advertisement makes claims of product superiority that cannot be easily proven or disproven. C) A marketer makes an exaggerated claim about the effectiveness of the company's product. D) An advertisement falsely inflates the retail value of a product. E) A company creates new ads to correct misinformation previously delivered through its marketing campaign.

Friedman referred to the social responsibility of business as a "fundamentally subversive doctrine."

Indicate whether the statement is true or false