According to Theodore Levitt, "segment simultaneity" refers to a trend wherein ________
A) the same segments are likely to show up in multiple national markets across the globe
B) hundreds of different segments are likely to show up within a single national market
C) the segments in two different national markets are never likely to have any similarities
D) no two segments within a single national market show similarities in more than a certain number of attributes
A
You might also like to view...
Stemway requires a new manufacturing facility. Management found three locations; all of which would provide needed capacity, the only difference is the price. Location A may be purchased for $500,000. Location B may be acquired with a down payment of $100,000 and annual payments at the end of each of the next twenty years of $50,000. Location C requires $40,000 payments at the beginning of each of the next twenty-five years. Assuming Stemway's borrowing costs are 8% per annum, which option is the least costly to the company?
a. Location A. b. Location B. c. Location C. d. Location A and Location B.
Direct involvement as a channel strategy requires incentives to be paid to independent channel agents
Indicate whether the statement is true or false