Posh Collections introduced a new watch to appeal to upscale consumers. The company will most likely use a(n) ________ strategy
A) market-skimming pricing
B) market-penetration pricing
C) optional-product pricing
D) by-product pricing
E) allowance pricing
A
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Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic
The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? A) subliminal advertising B) groupthink C) selective attention D) social loafing E) consumer ethnocentrism
Income tax payable appears on the:
A) statement of retained earnings. B) statement of stockholders' equity. C) income statement. D) balance sheet.