What are the components of an effective pitch? What steps need to be taken before delivering a pitch?
What will be an ideal response?
Before pitching a story idea, a PR needs to be a constant reader/observer of the news media. You should determine the right reporter to approach. This requires that you do the research to find reporters interested in the topic, and leave others out of the pitch altogether. This analysis is best accomplished by using a commercial database--such as Meltwater, Cision, or Business Wire--to search the topic, media and geographic area you are interested in. Once you know who to approach, you can begin to develop your approach or pitch. The pitch, to be effective, should include a short summary of the story; a connection or relevance to the publication and its readers; and be accurate, intriguing and complete.
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Women are more likely than men to identify acts of __________, which include behaviors such as flirting, dating, spending time together, and falling in love with someone other than his/her partner
a. physical infidelity b. emotional infidelity c. romantic violations d. identity transgressions
Ashlee prefers taking care of her children to being a working mother. She also volunteers in service organizations. It can be inferred that Ashlee is likely to be from a _____.
a. feminine culture b. high power-distance culture c. low uncertainty-avoidance culture d. monochronic culture