Answer the following statements true (T) or false (F)
1. According to Alycia Rea, Group Director of The Zimmerman Agency, writing skills are key to building
relationships with editors and writers of publications.
2. The need for writers to use professional writing skills and strategies has decreased due to the massive
changes in the way people creative and consume media today.
3. Digital advertising revenue has brought re-investment into the newspaper industry.
4. It is important for broadcast industry writers to learn various types of writing styles.
1. True
2. False
3. True
4. True
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"If you are going to put a Contact Us link on the website, I need to know who will be responsible for ensuring all emails are responded to within 24 hours," said the managing director of an advertising firm
Why was she so insistent on assigning this responsibility? a. Delayed responses damage the company's credibility and reputation. b. Delayed responses lead to most calls to the support group. c. Delayed responses clog up the email inbox. d. Delayed responses use up precious resources.
A common reliability coefficient for nominal data is
a) Chi-square b) Correlation coefficient c) Scott’s pi d) Holsti’s Q