A ________ is a marketplace offering that fairly and accurately sums up the value that will be realized if the good or service is purchased

A) product position
B) market segment
C) mass market
D) value proposition
E) target market

D

Business

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________ are products such as the Mercedes Benz C-class and the American Express Blue card, that extend historically high-priced brands down-market while retaining their cachet

A) Hourglass products B) Mass market products C) Old Luxury brand extensions D) Masstige goods E) Accessible superpremium products

Business

Shelly, a sales manager at Best Computers, has recently moved from Dallas to Hong Kong for an expatriate assignment

Shelly is feeling disoriented, irritable, and stressed about her new job and living arrangements in Hong Kong, which means that she is most likely experiencing ________. A) uncertainty dislocation B) melancholy C) culture shock D) cultural transition

Business