Why do we plan, and what are the qualities that comprise a good public relations plan?
What will be an ideal response?
We plan keep our actions in line with our organization's values-based mission, to secure needed
resources, to help us control our destiny, to help us better understand and focus our research, to help
us achieve consensus, and to allow effective management of resources. A good plan is tied to a
specific goal of your organization, stays goal-oriented, is realistic, is flexible, and most important, is
values-driven.
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Shyla wanted to compare and contrast last year's profits of the "big three" U.S
automakers. To do so, Shyla should use a _____. A) pie graph B) bar graph C) line graph D) handout
Which of the following is NOT an effective communication skill that helps us gain insight into others?
a. being person-centered b. stepping outside of our own point of view c. prompting others to continue d. paraphrasing e. literal listening