How can personal selling reduce the costs of promoting a product or service?
a. By promoting a product to both qualified and nonqualified prospects
b. By promoting undifferentiated sales messages toward prospective consumers
c. By purchasing advertising and sales promotions in large amounts
d. By adjusting the size of the sales force in one-person increments
ANSWER: d
An advantage of personal selling is that costs can be controlled by adjusting the size of the sales force in one-person increments. However, advertising and sales promotion must often be purchased in fairly large amounts.
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Lock Inc. has collected the following data concerning one of its products:
Unit sales price $145 Total sales 15,000 units Unit cost $115 Total investment $1,800,000 The ROI percentage is: a) 30%. b) 20%. c) 35%. d) 25%.
Off-price chains typically purchase their merchandise through traditional wholesale channels
Indicate whether the statement is true or false