Which of the following is the most effective way at handling audience objections when crafting a sales or marketing message?
A) Emphasize the emotional benefit of the product.
B) Identify the objections up front and address as many as you can.
C) Craft a personal message that indicates key selling points.
D) Analyze the audience to determine why they are interested in the product.
E) Make the message unique to the product and the company.
Answer: B
Explanation: B) Marketing and sales messages usually encounter objections, and, as with persuasive business messages, the best way to handle them is to identify these objections up front and address as many as you can.
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