Briefly describe occasion segmentation
What will be an ideal response?
Occasion segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.
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Which of the following statements is true concerning cross-tabulations with two variables?
A) Cross-tabulation with two variables is also known as bivariate cross-tabulation. B) Because two variables have been cross-classified, percentages could be computed either column-wise, based on column totals, or row-wise, based on row totals. C) The general rule is to compute the percentages in the direction of the independent variable, across the dependent variable. D) All of the above statements are true.
Under a floating exchange rate system, a country's ability to expand or contract its money supply as it sees fit is limited by the need to maintain exchange rate parity
Indicate whether the statement is true or false.