Which of the following considered by marketers is most closely related to distribution strategies?
a. How can we make our product packaging attractive?
b. Which market segment should we target?
c. How can we effectively store raw materials?
d. What should be our medium for advertising?
ANSWER: c
The goal of the distribution strategy is to make sure products arrive in usable condition at designated places when needed. A part of this Pâ€"placeâ€"is physical distribution, which involves all the business activities concerned with storing and transporting raw materials or finished products.
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