When a company wants to put its spokesperson on a talk show with a celebrity, the PR executive plays a crucial role because he is the one who contacts the directors and producers of various programs, and discusses the theme of the program with them

.
Which key attribute helps the PR executive handle these activities, and why is this attribute essential?
a) Be cooperative with the host; it helps maintain a cordial relationship with the host and takes the show on a positive track
b) Be cooperative with the host; it helps maintain a cordial relationship with the host and takes the show on a positive track
c) Be prepared for any scenario; it helps tackle any issue that the show may encounter
d) Be cooperative with the host; it helps put all the activities on track

a

Communication & Mass Media

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