In terms of the relationship between message strategies and the hierarchy of effects model, conative message strategies are best suited to develop conviction and the actual purchase of a particular product or brand
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FALSE
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One of the primary advantages of impact printers is their ability to exactly replicate a screen report on paper
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A city accounts for its hospital in an Enterprise Fund. An individual brings a malpractice suit against the hospital in 2013
City lawyers are concerned about losing the case if it goes to court, but estimate that it is probable they can settle it out of court for $50,000 . In any event, the city does not expect any cash outflows on the claim for several years. How should the Enterprise Fund report this item in its statements for the year ended December 31, 2013? a. no reporting is necessary b. the situation should be reported only by means of note disclosure c. the enterprise fund should report a claims expense and a current liability of $50,000 d. the enterprise fund should report a claims expense and a noncurrent liability of $50,000