Which of the following is an example of a good practice when sending a good-news message??
A) ?Dave, a manager at Wizzware Inc., organizes his message such that the main idea is presented at the end.
B) ?Ava, a manager at Auroville Inc., conveys positive news to her employees using a direct approach.
C) ?Sameer, a manager at GreenMove Inc., ensures that he does not stress on the main idea of his message.
D) ?Zaiba, a manager at BayWave Corp., delivers positive news to her employees without providing additional details.
B
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A business that practices a marketing orientation does not need to consider elements beyond the 4 Ps of the marketing mix
Indicate whether the statement is true or false
The first step in the marketing research process is to ________
A) determine how data will be collected B) select samples C) clearly understand the information needed by managers D) set the mission statement for the research E) determine a research design