In what ways do connectors affect the context of a MPR messages?
What will be an ideal response?
In the MPR process, messages are filtered through connectors - media, groups and individuals who influence others. These connectors will often alter a message when putting it in the context of their specific medium and sometimes offer their opinion of the message. The medium through which a consumer receives a message lends that message its context. The meaning of the message will change depending on the channel through which it is delivered. Therefore, marketers need to be selective of the connectors they rely on to disseminate a message.
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The stakeholder model states that the immediate priority of a corporation is to benefit its investors.
a. true b. false
________ outlines sources of existing data as well as specific research approaches, sampling plans, and measurement instruments
A) The research plan B) The data collection plan C) The main research objective D) The problem definition E) The research findings